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Cassidy is a divisional marketing manager with Kimberly Clarke and responsible for decisions related to Huggies diapers. She recently had a meeting to plan licensing

Cassidy is a divisional marketing manager with Kimberly Clarke and responsible for decisions related to Huggies diapers. She recently had a meeting to plan licensing agreements where the company could screen various licensed characters on the Huggies diapers and use their images on the packaging for promotional purposes. Cassidy is engaging in operational planning.
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