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CCS/CCM. What is the role that CRM systems play in the successful CCS strategy? What is, according to Peter Fader one common issue with them?

CCS/CCM. What is the role that CRM systems play in the successful CCS strategy? What is, according to Peter Fader one common issue with them? Provide an example of CRM in any service sector. Inyour reflection, why is the CLV concept so hard to establish. Identify and reflect on one main reason.

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