Cent is a product of the Chester company which is primarily in the Nano segment, but is also sold in another segment. Chester starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 699 of units of Cent are sold in the Nano segment. If the competitive environment remains unchanged what will be the Cent products demand next year (in 000s)?

Accessibility Nano Nano Statistics Total Industry Unit Demand 3,649 Andrews Actual Industry Unit Sales 3,649 Segment of Total Industry 19.3% Baldwin Next Year's Segment Growth Rate 14.0% Chester Nano Customer Buying Criteria Expectations Importance Digby 1. deal Position Pfimn 10.0 Size 8.1 35% $28.00 40.00 Price 27% Ideal Age 1.0 20% Age 0% 20% 40% 60% 80% 100% MTBF 18000-24000 4. Reliability 18% Perceptual Map for Nano Segment Perceptual map (at end of this year) Actual vs Potential Market Share 2015 Nano 40% 35% 30% 25% 20% 15% Dun 10% Cent 5% 0% O Actua Potentia rform 18 Top Products in Nano Segment Units Cust Cust Dec Market Sold to Revision Stock Pfmn Size Age Promo Aware Sales Access Cust Name Share Seg Date Out Coord Coord Price MTBF Dec.31 Budget ness Budget bility Survey 10.5 7.6 $37.00 23000 1.04 $1,100 70% $1,200 18% 81% Deft 660 12/22/2015 44 10.6 7.6 $40.00 24000 1.12 $1,200 78% 11/9/2015 $1,000 82% Agape 17% 630 42 10.0 8.3 $31.00 18000 1.08 $950 53% $600 66% Cent 13% 464 12/22/2015 37 8.9 9.4 $30.00 23000 2.19 $1,100 71% $400 12% 431 11/12/2015 81% Dune 43 7.9 12.2 $32.00 22000 2.24 $1,200 80% $1,000 82% Apple 8% 296 12/10/2014 10 12/5/2015 12.5 9.6 $39.00 25000 1.05 $1,100 69% $1,200 81% Dim 7% 260 10 9.6 11.3 $28.00 20000 1.25 $1,050 63% $600 28% 7% 240 11/19/2015 20 11/5/2015 12.0 10.1 $35.00 20000 1.12 $950 52% $1,300 66% Clack 6% 236 12 12/3/2015 8.9 10.8 $27.00 18000 1.21 $1,050 62% $600 28% Bead 5% 183 15 11/14/2015 12.7 9.6 $42.00 26000 1.09 $1,200 77% $1,000 82% Abby 4% 161 12.1 10.2 $38.00 25000 1.91 $1,100 72% $400 Dart 2% 90 12/13/2015 81% 13