Question
Cerenity Sanitizer: Marketing Research for New Product Launch (A) this case study 1. Critically evaluate the research design used in the study. Discuss the validity
Cerenity Sanitizer: Marketing Research for New Product Launch (A) this case study
1. Critically evaluate the research design used in the study. Discuss the validity of the study findings.
2. Examine the effectiveness of various qualitative research tools used in the research study given the problem(s) faced by Cera Sanitaryware Ltd.
3. Differentiate between the management decision problem(s) and marketing research problem(s), evident from the details of research study, given in the case study.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
