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Certain corporations, such as Amazon and Apple, have excellent customer service operations. Which of the following is the term for an organization looking to such

Certain corporations, such as Amazon and Apple, have excellent customer service operations. Which of the following is the term for an organization looking to such exemplars for inspiration on how best to improve their own operations?
Question 36 options:
Root cause analysis
Benchmarking
Corporate espionage
Market research

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