Ch. 1 READING QUESTION #1: Provide an original definition of consumer behavior. In light of your definition, what do you see as one or more strength of Solomon's textbook definition (6)? In light of your definition, what do you see as one or more weakness of Solomon's textbook definition? Explain how your definition mediates these respective strength(s) and weakness(es). What does Solomon mean in describing consumer behavior as a process (pp. 7-8)? Provide one or more example of consumer behavior as a process from a consumption community you would identify yourself as being a participant (5). How does the consumer's perspective in this particular community differ from that of the marketer's to that community (7)? For instance, identify an area where you feel marketers are not reaching your consumption community as well as they could. How might you suggest they change their marketing strategy on one or more pre-purchase, purchase, or post-purchase issue (pp. 7-8)? Explain.