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Firms tend to concentrate their investments in global value chain activities that contribute directly to their competitive advantage and, at the same time, help the

Firms tend to concentrate their investments in global value chain activities that contribute directly to their competitive advantage and, at the same time, help the company retain the right amount of strategic flexibility.

Discuss how outsourcing or offshoring can lead to a competitive advantage for a firm. Ensure you discuss the advantages and disadvantages of this practice.

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