Measure the predicted benefits of the LP for your organization. Although it is difficult to specify these
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Measure the predicted benefits of the LP for your organization. Although it is difficult to specify these benefits accurately, you should attempt to conduct a trade-off analysis between the cost and gains of the LP. Also consider the time horizon (short versus long term).
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Customer Relationship Management: Concept, Strategy, And Tools
ISBN: 205432
2nd Edition
Authors: Michael Pearce
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