Ch 12 3. Pick one of the social marketing topics below and create a "place strategy" (at least three ideas per topic that relate to chapter concepts). . increase exposure to art among lower-income teens in the Denver metro area . ensure women ages 35 - 50 get a yearly mammogram . encourage families with young children to compost un-eaten food . increase the percentage of dogs in rural areas that are spayedeutered Ch 13/Ch 14 4. Select one topic covered in an example in chapter 14 (there are about a dozen to choose from, such as An Unusual Tour for Colon Cancer Prevention) and write a mini-creative brief for that topic. Cover these topics: . Topic/page from text 10/6/21, 2:20 PM Assignment #6 . Purpose and focus . Description of priority audience . Communication objectives: Know/believe/do . Style or tone . Messenger . Communication channels . Key lesson/take-away