Ch 6: Segmentation, Targeting, and Positioning (1 of 20) Q6.1: A luxury car company assumes its customers fall into one of two categories: those under 50 and those over 50. Which is TRUE of their market segmentation ? A They are using a psychographic approach. B They are using a demographic approach. c They are using a geographic approach Ab They are using a behavioral approach D Qu Stuc De desc cate segn Question 1 View Policies Current Attempt in Progress Geographic segmentation is the process of separating customer groups based on lifestyle the process of categorizing different groups of customers in a market, based on customer differences the process of separating customer groups based on location the process of separating customers based on what they do eTextbook and Media Atten Send to Gradebook Question 2 View Policies Current Attempt in Progress Psychographic segmentation is the process of categorizing different groups of customers in a market, based on customer differences. the process of separating customers based on what they do. the process of separating customer groups based on location. the process of separating customer groups based on lifestyle eTextbook and Media Question 3 View Policies Current Attempt in Progress Behavioral segmentation is the process of separating customer groups based on lifestyle the process of separating customers based on what they do. the process of categorizing different groups of customers in a market, based on customer differences. the process of separating customer groups based on location eTextbook and Media Attempts: 0 of 1 used Save for La Send to Gradebook Next Prev Question 4 -/1 View Policies Current Attempt in Progress Vance, a marketing major, was helping his sister develop her retail shop. Her business was not thriving, and Vance quickly determined that trying to please everyone was pleasing no one Together they worked out an approach where she would identify groups of customers who had similar needs, and then work with each group to meet their needs. This basic process in marketing is called needs response demographics marketing segmentation market optimization eTextbook and Media Question 5 View Policies Current Attempt in Progress A mass market approach is the process of separating customer groups based on lifestyle. is the process of separating customer groups based on location assumes the market is just one big segment. assumes every customer is their own segment eTextbook and Media Question 7 View Policies Current Attempt in Progress Generally speaking, how many steps are there in the segmentation process? 6 0 7 8 Question 8 View Policies Current Attempt in Progress Demographic segmentation is the process of categorizing different groups of customers in a market based personal characteristics such as age, race, and so on. the process of separating customer groups based on lifestyle. the process of separating customer groups based on location. the process of separating customers based on what they do. Question 9 View Policies Current Attempt in Progress A key variable to demographic segmentation is gender. social class. Ousage rate. brand loyalty Question 10 View Policies Current Attempt in Progress Which of the following is NOT a criterion needed for a market segmentation approach to be effective? Responsive OMeasurable Substantial Marketable Question 11 View Policies Current Attempt in Progress A target market is the group of companies a given company must take customers away from a group of customers loyal to another company the group of customers a company decides to focus its marketing efforts on a group of customers a company doesn't want to market to because those customers are the least profitable Question 12 View Policies Current Attempt in Progress Positioning is is used externally to give customers a sense of the company's brand. the act of categorizing different groups of customers in a market, based on customer differences the act of strategically locating products with a given geographic area. the act of creating a specific perception in the customer's mind relative to other options Ch 6: Segmentation, Targeting, and Positioning (1 of 20) Q6.1: A luxury car company assumes its customers fall into one of two categories: those under 50 and those over 50. Which is TRUE of their market segmentation ? A They are using a psychographic approach. B They are using a demographic approach. c They are using a geographic approach Ab They are using a behavioral approach D Qu Stuc De desc cate segn Question 1 View Policies Current Attempt in Progress Geographic segmentation is the process of separating customer groups based on lifestyle the process of categorizing different groups of customers in a market, based on customer differences the process of separating customer groups based on location the process of separating customers based on what they do eTextbook and Media Atten Send to Gradebook Question 2 View Policies Current Attempt in Progress Psychographic segmentation is the process of categorizing different groups of customers in a market, based on customer differences. the process of separating customers based on what they do. the process of separating customer groups based on location. the process of separating customer groups based on lifestyle eTextbook and Media Question 3 View Policies Current Attempt in Progress Behavioral segmentation is the process of separating customer groups based on lifestyle the process of separating customers based on what they do. the process of categorizing different groups of customers in a market, based on customer differences. the process of separating customer groups based on location eTextbook and Media Attempts: 0 of 1 used Save for La Send to Gradebook Next Prev Question 4 -/1 View Policies Current Attempt in Progress Vance, a marketing major, was helping his sister develop her retail shop. Her business was not thriving, and Vance quickly determined that trying to please everyone was pleasing no one Together they worked out an approach where she would identify groups of customers who had similar needs, and then work with each group to meet their needs. This basic process in marketing is called needs response demographics marketing segmentation market optimization eTextbook and Media Question 5 View Policies Current Attempt in Progress A mass market approach is the process of separating customer groups based on lifestyle. is the process of separating customer groups based on location assumes the market is just one big segment. assumes every customer is their own segment eTextbook and Media Question 7 View Policies Current Attempt in Progress Generally speaking, how many steps are there in the segmentation process? 6 0 7 8 Question 8 View Policies Current Attempt in Progress Demographic segmentation is the process of categorizing different groups of customers in a market based personal characteristics such as age, race, and so on. the process of separating customer groups based on lifestyle. the process of separating customer groups based on location. the process of separating customers based on what they do. Question 9 View Policies Current Attempt in Progress A key variable to demographic segmentation is gender. social class. Ousage rate. brand loyalty Question 10 View Policies Current Attempt in Progress Which of the following is NOT a criterion needed for a market segmentation approach to be effective? Responsive OMeasurable Substantial Marketable Question 11 View Policies Current Attempt in Progress A target market is the group of companies a given company must take customers away from a group of customers loyal to another company the group of customers a company decides to focus its marketing efforts on a group of customers a company doesn't want to market to because those customers are the least profitable Question 12 View Policies Current Attempt in Progress Positioning is is used externally to give customers a sense of the company's brand. the act of categorizing different groups of customers in a market, based on customer differences the act of strategically locating products with a given geographic area. the act of creating a specific perception in the customer's mind relative to other options