Ch 9 Here's My Choice by Aaron Keller How it Worked Out at Capsule Question 1, HMC 9.1 HW Score: 0%, 0 of 5 points O Points: 0 of 1 Save The dient chose option three Patagonia pulled together a team of experts from a variety of fields that included Capsule's designers to make a big change. This collaborative group was charged with researching the station at the shef g a new solution and then delivering to the marketplace The photos in Exhibit 9.1 below show the old package design and then the new one. The new design was inspired by the hex nuts Patagonia's founder invented. These devices replaced the pins that cibers hammered into rocks-they minimize any damage to the environment. As Exhibit 9.2 unique shape allows the company to stack the packages very efficiently because they fit into one another on the shelf. It uses 100 percent post-consumer waste comugat which is easily recycled. In addition the box does not require glues or adhesives for assembly. The design process took six months, a longer than average timetine, but the results were a fantastic win both for Patagonia's bottom line and for the patagonia patagonia patagonia Palagoa decided to go with coton #gooring the problem with base layer dong underwear) the produd would likely soon be in the Homework: Ch 9 Here's My Choice by Aaron Keller Question 1, HMC 9.1 HW Score: 0%, 0 of 5 points O Points: 0 of 1 Save Exhibit 9.1 Patagonia's package design, before and after. Exhibit 9. 2 The new "hes aut" design allows Patagonia to neatly stack the products and conserve valuable shelf space. Source: hue. How Capsule Measures Success Sales for the product line took a 70% leap due to the changes in packaging structure, graphics and store displays. The other metrics Capsule used induded tonnage of plastics removed from the distribution system When a design solutions an impact on revenue, the team is happy, but when it also makes dramatically less of an impact on the planet, the team is ecstatic Patagonia decided to go with option #1, ignoring the problem with its base layer Dong underwear, the product would key soon be in the Exhibit 9.1 Patagonia's package design, before and after. If Patagonia decided to go with option ignoring the problem with its base byer og underwear the product would ery soon be in the OA introduction stage OB. decline stage OC product launch phase OD maturity stage OE growth stage Clear all First shack