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Chance of High Success (70%) Net Income High Success 40 Continue Current Product Moderate Success 10 High Success 200 Add features Moderate Success 25 High

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Chance of High Success (70%) Net Income High Success 40 Continue Current Product Moderate Success 10 High Success 200 Add features Moderate Success 25 High Success 100 New Product Moderate Success 40 Requirements; Analyze the given pay-off matrix and decide which decision should ABA Incorporated pursue using; a) Maximax Criterion (5 marks each - 2 marks correct answer + 3 marks correct process) b) Maximin Criterion (5 marks each 2 marks correct answer + 3 marks correct process) c) Minimax Regret Criterion (5 marks each = 2 marks correct answer + 3 marks correct process) d) Laplace Criterion (5 marks each = 2 marks correct answer + 3 marks correct process) e) Hurwicz Criterion with a-0.20 (5 marks cach 2 marks correct answer + 3 marks correct process) f) Decision Tree Analysis Scoring Rubric for IS (5 marks) 5 pts Complete components of the model Model lacks minor details/component 3 pts The model lacks moderate number of components 2 pts The model lacks major number of components 1.pt Only 1 component is appropriately identified 4 pts

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