Chapter 1 1. What is the essence of successful marketing? 2. What is customer value? How do marketers deliver value? 3. What is a target market? 4. Describe the elements of the marketing mix and give an example of each. 5. What is the marketing process? 6. What is the definition of marketing? 7. Explain the concept of "exchange." 8. Explain that the term "product" can be anything; goods, service and ideas. 9. What is a market? 10. Explain the evolution of business philosophies; production, sales, and marketing orientations 11. Explain the concept of relationship marketing. 12. What does it mean when a company practices corporate social responsibility? 13. Explain the societal marketing concept. 14. How have digital technologies like social media and mobile applications changed the world for marketers? 15. Describe the new and evolving marketing practices