CHAPTER 10 COMMUNICATION AND GROUP PROCESS

1. 1. According to Edwin B. Flippo, Communication is the act of inducing others to interpret idea in the manner intended by the speaker or writer. The communication process that links management and the practice of management is complex. It also a risk one always takes when one goes unorthodox in his communication function. In fact as Flippo said: Perfect communication between two people has probably never been achieved.Managers perform the communication function in the management of the organization.
2. 2.To be effective manager, they must know what information to pass to their subordinates and when to do so. They must know what types of information to expect in subordinates in the group process of attaining the organizational goals. The only way to avoid managements imminent demise is for the managers to overcome their tendency of talking and listening only to themselves.
3. 3.In Sumil Mehras view : The choice of the medium is also conditioned by the background of the communication
4. 4.Mehra has said: No medium is essentially better then others, only some are better presented and used because certain values influencing the decision or ends justify this.
5. 5.Communication is very Important subject to any manager. Managing is getting things done through others, a task which requires the manager to communicate with other people. Communicatin is of prime concern to administrators because it makes cooperative action possible. As Flippo pointed out: It is the dynamic interplay that can lead toward accomplishing organizational objectives through coordinated efforts. Also , communication, as pointed out by Herbert g. Hicks, is important in the management of organization. Because it is such a necessary element in human relationships, communication is a primary consideration in any study which involves people.
6. 6.Superior-Subordinate Communication Effective management is finding successful means of communicating ideas to other people within the organization. If hes manager with a real talent, all he has to do is concentrate on his work. Even if a manager thinks his subordinates know their work, he till has to communicate with them, either individually or in group, to make sure that they understand properly what to do.
7. 7.Claude S. George, Jr. explains it in this manner: In as much an organization is developed to aid in accomplishing an objective, a good communications subsystem is necessary if all employees are to know what to do aid in reaching this objective. In fact, one of the most immediate and costly results of poor organization is breakdown of intra-organizational communication, and the resulting loss of an integrated operating system. Despite the fact that lines of authority provide ready- made channels of communication downward and upward, they are often used solely to pass directives downward and never as a means of communicating attitudes,feelings or ideas upward.
8. 8.As Mervin Kohn said: No organization can endure unless its members can communicate. People have to have some way to convey ideas and information to each other. Considering his observation on communication in an organization, George pointed out the problems of the managers downward communication follows: Through not as difficult to establish as upward communication, downward communication also presents problems. If good communication downward are to exist, management must first of all have something good, sound and worthwhile to communicate in the way of policies, beliefs and principles of management. Although films. Booklets, bulletin, and other printed and visual aids may be used, greatest reliance should be placed on personal, face to face communication, using the organizational lines of authority as the channels of communication.
9. 9.AccordingtoEdgarF.HuseandJamesL.Bowditch:Ithasbeensuggestedthatabout70%ofanactivehumanbeingslifeonthejobisspentcommunicating,withagreaterproportion(about90%)ofatypicalmanagerstimeatwork,beingspentinthecommunicationprocess.Awordofwarming,however,fromEdwinB.Flippoonthismatter:Allestimatesconcerningthepercentageoftimeallocatedtocommunicationprocessarequitehigh,rangingfrom75to90percentofourworkingtime.

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