Essay Assignment: define project scope, aims and objectives:

You are assigned to the following project scenario use this scenario to prepare a well organized project eligible for funding:

PROJECT SCENARIO: Launching a New Product Line

You work for a firm that manufactures and distributes hair care products. To this point, your sales have primarily been to retail outlets. The firm has decided to launch a new product line of bulk-packaged hair care products to be sold and distributed to organizations such as hospitals, gyms, schools and universities with residences for students, and similar customers. You are in charge of the team who must present a project plan for the production, sales, and distribution of the new product line to potential investors in order to secure funding to bring the new product to market. If you are a student in the MSc ISM program, the course design offers a different project scenario. If you would prefer to work on the MSc ISM focused project scenario instead of the project scenario assigned to other group member, please let me know via replying to the Message and I will provide you with the information for the MSc ISM project scenario.

EXPECTED QUALITY OF WORK

Critical Analysis of Business Case: The project scope, aims, and objectives should be clearly defined, coherent and consistent. Project scope, aims, and objectives are needed to be well defined.