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Chapter 10 discusses channel of distributionrelationships and specifically managing channel conflict. Avon Products Inc. has created a separate mark line of cosmetics and other beauty
Chapter 10 discusses channel of distributionrelationships and specifically managing channel conflict. Avon Products Inc. has created a separate "mark" line of cosmetics and other beauty products that are targeted at young women. Avon sells mark onlineANDthrough independent sales reps, including college students who sell to their friends. In your opinion, do you think that mark reps view the website as competing for their customers and a source of channel conflict, or does it help them promote mark and identify new prospects?
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