Chapter 11 BRANDING, PACKAGING, AND LABELING IMAGES REQUIRED FOR THIS EXERCISE Choose any product you in view such as candy bar, drink, anything that you can include an image of or take a picture of for this assignment. Image of the Product you are using _____________________________copied from another source or shot with a camera. 5 points each question and 5 points for image, total 30 points 1. Look at the product, can be the nearest snack food wrapper or soft drink container, and identify the: See section 11-6 Branding a. brand name. b. brand mark. c. trademark. d. trade name. 2. Using the wrapper or container, explain how packaging performs three functions: See section 11-7a Packaging Functions a. protection b. convenience c. communication 3. What type of brand is the manufacturer of the product using: Manufacturer brand, Private Distributor brand, or Generic brand? See section 11-6 Types of Brands 4. List one piece of information on the package that you would call labeling. See section 11-8 Labeling 5. Which of the three levels of brand loyalty apply to you in regard to this product? See section 11-6b Brand Equity