Question
CHAPTER 11 - MARKETING (The Customer Proposition) Question Response: Briefly Explain 1 Why is it not enough to offer and provide just a product or
CHAPTER 11 - MARKETING (The Customer Proposition)
Question | Response: Briefly Explain | |
1 | Why is it not enough to offer and provide just a product or a service? | |
2 | Today, we are in an era where customers expect "mass customization" of products - what is this + why do customers value this?
| |
| 3 | Can customer-centric companies offer customer experiences using only their OWN resources - why or why not? | |
4 | What's the difference between mass customization, and mass individualization? | |
5 | Explain the "Long Tail" distribution strategy
 |
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Effective small business management An Entrepreneurial Approach
Authors: Norman M. Scarborough
10th Edition
132157462, 978-0132157469
