Chapter 11 - Social Media Application: - (Worth 16 points) - - Please pick two companies whose products you currently buy, and look at all of the social media platforms the company employs (e.g., Instagram, Twitter, and YouTube). Analyze what is being said about pricing either by the company or customers on these platforms, using the following questions as a guide: How much is pricing discussed? Please provide specific examples. Is pricing mentioned by the company, social media users, or both? Is pricing discussed on social media by one company more than the other? If so, why do you think this is? If you worked in marketing for either company, is there anything you have read on social media that would make you consider changing the price of that companys products? Please explain your answer.

Chapter 12 - (Worth 4 points) - - Assume you are in charge of a retail bookstore at North Hennepin Community College (NHCC) . What would you recommend the bookstore do in terms of store atmospherics, product display, and retail positioning, or any other recommendations?