Chapter 12 Video: Warby Parker:

1. Which of the following pricing bases does Warby Parker seem to be using?

a.Competition-based pricing

b.Everyday low pricing

c.Cost-based pricing

d.Demand-based pricing

e.Negotiated pricing

2. When Warby Parker began selling eyeglasses online, they were priced significantly lower than traditional "brick & mortar" eyeglass stores, and still are today. Which of the following pricing strategies did the company initially use when introducing its eyewear?

a.Penetration pricing

b.Price skimming

c.Professional pricing

d.Differential pricing

e.Product-line pricing

3. Most of Warby Parker's eyeglass frames are priced at $95, including sunglasses frames, while wire-frame eyeglass frames are priced at $145. Which of the following strategies does this best describe?

a.Reference pricing

b.Everyday low pricing

c.Price lining

d.Premium pricing

e.Customary pricing

4. Which of the following is most likely Warby Parker's pricing objective?

a.Product quality

b.Cash flow

c.Market share

d.Status quo

e.Survival