Chapter 13 deals with marketing and the four Ps, product, price, promotion, and place (location). Recently there have been two Fortune 500 companies in the news for completely different reasons, but both are dramatically impacted by the four Ps.

i. McDonalds

1. How have they been changing their products, pricing, promotion, and

place/locations (give information on each of the ps)?

2. How have they been responding to cultural changes?

3. How have their international menus varied from their domestic

(American) menus?

4. Research the companys financials (including revenue) and stock

performance over the past few years (ten years minimum) and discuss

developing trends good and bad. Graphics always help.

ii. Volkswagen

1. This was a company that until a few years ago was growing and doing

very well discuss financials and company/market trends prior to and

post dieselgate. Graphics always help.

2. With the revelation of the emission control fiasco (give details), discuss

how the company has responded? What incentives has the company

offered to consumers? Fines/penalties?

3. Has there been executive accountability and changes within the

executive ranks because of the scandal? Jail time? Fines and penalties?

4. Do you believe that the Company and the fraud has been handled

properly by the United States government? The German government

(differences between the governments and recent developments)?