Chapter 2 discusses the concept of Business Portfolio Analysis where a company's products are categorized based on their relative market shares and the growth potential of the markets they compete in. This technique is used by companies to make decisions about which of their products should receive additional investment and which should receive reduced investment. A common progression is for a new product to start as a question mark, then become a star, then a cash cow, and then a dog. See if you can give examples of at least two fairly well-known products in the same market that are in different categories and explain the market circumstances that have had a bearing on their statuses. ag tic