CHAPTER $2$: INTRODUCTION TO SOCIAL MEDIA MARKETING

Objectives:

Describe what social media marketing really is

Define the history of social media marketing

Be able to use planning for future success in social media marketing

Design epic social media content

Measure social media marketing success

Section $1$:What is Social Media Marketing?

Social media marketing is a way for businesses to interact with $($customers$)$ online.

The online world today has shifted from a one $-$ to$-$many to a man $y-t_0-$many method of interaction.

Direct$/$Indirect Marketing Activity $($Group$)$:

As we learned in the first chapter, one$-$to$-$one marketing is personal and very deliberate. It requires marketers to reach out to a client or customer through a direct message or reply, voiceto$-$voice interaction, or face$-$to$-$face contact.

One$-$to$-$many marketing is indirect because messages are sent to a large audience rather than to an individual. Some of these one$-$to$-$many tactics include the use of traditional media types: radio, newspaper, and outdoor advertisements.

With a partner or in a group, analyze the list of marketing strategies below and determine if they're examples of one$-$to$-$one marketing methods or one$-$to$-$many marketing methods and explain why:

Sharing a photo on Facebook:

Marketing method:

Why:

Responding to a customer's Tweet:

larketing Strategies Guided Notes

Created by Jodi Jacobs and Stukent, $2020$