Chapter 21

1. What are the pros and cons of online marketing?
2. How can companies carry out effective social media campaigns?
3. What are some tips for enjoying positive word of mouth?
4. What are important guidelines for mobile marketing?

Chapter 22

1. How can companies conduct direct marketing for competitive advantage?
2. What are the pros and cons of database marketing?
3. What decisions do companies face in designing a sales force?
4. What are the challenges of managing a sales force?
5. How can salespeople improve their selling, negotiating, and relationship marketing skills?

Chapter 23

1. What are important trends in marketing practices?
2. What are the keys to effective internal marketing?
3. How can companies be socially responsible marketers?
4. What tools are available to help companies monitor and improve their marketing activities?
5. What do marketers need to do to succeed in the future?