CHAPTER 6 ENHANCING BUSINESS INTELLUGENCE USING INFORMATION SYSTEMS 263 problems and Exercises aich the following terms with the appropriate To what extent is the DSS useful in planning your Social network analysis retirement? If you browse through CNN Moncy, what other interesting stuff do you find? ii. Master data web content mining with which you are familiar and determine the extent k. Continuous planning process to which the organization utilizes tools for information visualization or digital dashboards. Does this individual Data mining utilize these tools in any way? Why or why nor? Which i. Digital dashboard Geographic information system executives do utilize such tools? 7. Think about the junk mail you receive every day in your postal mail. Which mailings do you believe to be a result of data mining? How have the chosen you for An information system designed to analyze and store their targeted mailings? 8. Using any program you choose or using the Web site spatially referenced data b A special-purpose information system designed to www.moneycentral.com, find or create a template mimic human expertise by manipulating knowledge that you could use in the future to determine monthly understanding acquired through experience and payments on car or home loans Compare your template extensive learning) rather than simply information with the one at www.hankrate.com/brm/auto-loan- calculator.asp. Would you have categorized the program work together, to find people who don't collaborate butyou used to create this template as a DSS before doing c. A technique that attempts to find groups of people who this exercise? hould, or to find experts in particular subject areas relationships in a data set continuous monitoring and adjusting of business d A set of methods used to find hidden predictive 9. Describe your experiences with ESs or go to www exsys.com or www.easydiagnosis.com on the Web and spend some time interacting with their demonstration systems. Now choose a problem that you know a lot about and would like to build your own ES for Describe the problem and list the questions you would need to ask someone in order to make a recommendation e. A strategic business planning process involving processes to enable rapid reaction to changing business f. The values or numbers a user wants to analyze & A special-purpose information system designed to 10. Go out onto the Web and compare three shopping bots for a product you are interested in (eg.www.mysimon .com, www.bottomdollar.com, www.shopzilla.com. www.shopping.com, or www.pricegrabber.com). Did the different agents find the same information, or were there any differences? Did you prefer one over the others? Why? support organizational decision making primarily at the managerial level of an organization h. Extracting textual information from Web documents 1. A user interface visually representing summary information about a business's health, often fronm multiple sources 11. Have you seen or used ad hoc, exception, key-indicator and/or drill-down reports? What is the purpose of each report? Who produces and who uses the reports? Do any of these reports look or sound familiar from your work experience? J. The data that are deemed most important in the operation of a business ew a top-level executive within an organization 12. Interview an IS manager within an organization. What types rh which you are familiar and find out their most of information and know ledge discovery tools does the organization use? Was there an increase or decrease in the past few years? What predictions does this manager have regarding the future of these systems? Do you agree? Prepare a 10-minute presentation to the class on your findings. external threats. Can business intelligence help lo respond to these threats? If so, how; if not, why not? com and search for a product of terest to you. What attributes are likely stored in 13. For your university, identify several examples of various a search engine, enter the key word "data arebousing." Who are the large vendors in this industry? What type o Do knowledge assets and rate these assets on their value to the university on a 10-point scale (1 low value to 10- high valuc. solutions do they offer to their clients? ou an common trend in data warehousing? 14. Examine your university's Web site to identify examples isp) on the Web to retirement using a DSS. What did you learn? Money (httpllegi money.cnn.comtools where a knowledge management system could be used