Chapter 6 Study Guide BUS 690 Fit 1. What is fit? 2. What is an activity choice? 3. Give examples of IKEA's activity choices and how they benefit IKEA. 4. How do Zara's activities represent good fit? 5. How does fit work? 6. What is consistency? P. 147 7. What happens when activities are inconsistent? 8. How are fit and core competence related? 149 - 153 9. A second type of fit is when activities complement or reinforce each other. Give some examples of this. P. 148 10. How does substitution work as a component of fit?p. 149 11.What is a critical resource, or key success factor? P. 152 12.What accounts for Zara's success? P. 152 13. How does fit make strategy more sustainable? P. 154 14. How does fit work against imitators? P. 157-159