Chapter 8 is about Social media information system.

This is a Management information system course.

it's a case study that's why i can't post each question alone.

We can choose Italy as a hometown.

chapter 8 is long that's why i thought i'd give you its name so u take the important information from google it's called (social media information system) there are more pics but cant post all

Search Facebook for a page related to your hometown (or your residence city). Using the knowledge of chapter 8 and your personal social media experience, evaluate this page and list several positive and negative features. Make suggestions on ways it could be improved. Repeat the previous question for another social media provider. Based on your answers for the previous questions, develop a set of 7 to 10 guidelines for local businesses to consider when developing their social media presence. Social Media Information System (SMIS) 08-1 What is a social media information system (SMS) Social media (SM) - IT for sharing content among networks of users. -Enables communities of practice. People related by a common interest. Social media information system (SMIS) - Sharing content among networks of users. Copyright 2018 Pearson Education Ltd. Pearson Convergence of Many Disciplines 05-1 What is a social media information system (SMS?? Paychology Organization Theory Sociology Marketing Computer Science MIS Number of Social Media Active Users Social Media Active Union 1000 Code S. Figure 5.2 Number of Social Media Aceh Copyright 2018 Pearson Education Ltd. Three SMIS Roles CH VV | 1H THU THU HNH PHI | MIU Social Media Providers -Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest platforms. -Attracting, targeting demographic groups. Users - Individuals and organizations. Communities - Mutual interests that transcend familial, geographic, and organizational boundaries. Copyright 2018 Pearson Education Ltd. SM User Communities 0.1 Wide STT Volo Five Components of SMIS 01 Wiele foon Component Role Description Social media providers Elastic, cloud-based servers Hardware Users and communities Any user computing device Social media providers Application, NoSQL or other DBMS, Analytics Software Users and communities Browser, IOS, Android, Windows 10, and other applications Social media providers Content and connection data storage for rapid retrieval Data Users and communities User-generated content connection data Social media providers Run and maintain application (beyond the scope of this Procedures text) Users and communities Create and manage content, Informal copy each other Social media providers Staff to run and maintain application beyond the scope of People this text Users and communities Key users, adaptive, can be irrational Figure 54 Five Componenta ar SMS Copyright 2018 Pearson touton Ltd PIN SMIS Is Not Free 01 Wie w warmation Costs to develop, implement, manage social networking procedures. Direct labor costs. 96% of companies use social media to recruit employees. - 76% of recruiters say they view details about volunteer work on social media sites positively -SM posts with spelling mistakes or poor grammar were viewed negatively by 72% of respondents Copyright 2018 Pearson Education Ltd SMIS and Organizational Strategy OCH SMS Strategy determines value chains, - Value chains determine business processes. - Processes determine SMIS requirements. How do value chains determine dynamic processes? Using Social Networks to Increase the Strength of Relationships ca w dopol Strength of a relationship Likelihood other entity will do something that benefits your organization. Positive reviews, post pictures using organization's products or services, tweet about upcoming product releases, and so on. Strengthen relationships by asking someone to do you a favor Frequent interactions strengthen relationships. P Copyright 2018 Pearson Education the Using Social Networks to Connect to Those with More Resources Social Capital = Number of Relationships x Relationship Strength x Entity Resources. Huge network of people with few resources less valuable than a smaller network of people with substantial resources. Resources must be relevant. Most organizations ignore value of entity assets. Copyright 2018 Pearson Education Ltd. Enhanced Golf Fan Advances in technology have changed the way we consume entertainment. In 1998 54% of people would rather attend a game than watch it at home; in 2011 that number had Social Media Plan Development Hooponintent Defne You Goah 2. Identity Success Metrics 2. Identity Target Audience 4. Define Your Value 5. Make Personal Connections Gather and Analyse Date Figure 8 Social Media Plan Cevelopment Copyright 2018 Pearson Education Ltd. Common SM Strategic Goals Example Os du SMS Goal Description Extent that users recognize a Brand awareness brand Conversion rates Measures the frequency that someone takes a desired action Organization's brand mentioned in a tweet Likes the organization's Facebook page Traffic from Google+ post mentioning the organization's site Web site traffic Quantity, frequency, duration, and depth of visits to a Web site User engagement Extent to which users interact with User regularly comments on a site, application, or other media organization's Linkedin posts Figure 8-10 Common SM Strategic Goals Copyright 2018 Pearson Education Ltd. Success Metrics 055 SMS Success metrics are measurements to track performance toward goals. Also called key performance indicators (KPI). Enterprise Social Networks (ESN) 05 Wotal was (ES) ESN Software platform uses SM to facilitate cooperative work of people within an organization - Improve communication, collaboration, knowledge sharing, problem solving and decision making. noul working order and Enterprise 2.0 - Use of emergent social software platforms within companies, or between companies, partners, or customers. Copyright 2018 Pearson Education Ltd. Enterprise 2.0: McAffee's SLATES Model Os What WEBM Enterprise 2.0 Component Remarks Search People have more success searching than they do in finding from structured content Links Links to enterprise resources (like on the Web). Authoring Create enterprise content via blogs, wikis, discussion groups, presentations, etc. Tags Flexible tagging (like Delicious) results in folksonomies of enterprise content Extensions Using usage patterns to offer enterprise content via tag processing (like the style of Pandora) Signals Pushing enterprise content to users based on subscriptions and alerts Figure 8-12 Melo SLATES Model Source Based on Andrew McAfee Enterprise 20 The Dawn of Emergent Colonien MIT Sous Management Review. Spring 2006. ossed preview.minduartienterede emergere colaboration Copyright 2018 Pearson Education Ltd Changing Communication 0 Wowor ESO Communication channels within corporations changed in equally dramatic ways. ESN Implementation Best Practices - What is not ESN Deployment Best Practices Strategy 1. Define how ESN supports the organization's sisting gons and objectives. 2 Define success metrics 3. Communicate the ESN strategy to alors 4. Convey an expectation of organizatoo-ide ESN adoption Sponsorship 5. Identify an executive sponsor to promote the ESN 6. Identify ESN champions within each organizational unit 7. Encourage champions to recruiters B. Identity groups that would benefit most from the ESN Support 9. Provide all users access to the ESN 10. Mandate processes to be used within the ESN 11. Provide incentives for ESN adoption and use 12. Provide employee training and ESN demonstrations Success 13. Measure ESN effectiveness via cosmetics 14. Evaluate how ESN supports the organization's strategy 15. Promote ESN SCCs stories 16. Continuously look for ways to use the ESN more effectively Figure 8-13 ESN plementation Best Practions Copyright 2018 Pearson Education Ltd. Social Media Policy Develop and publicize social media policy. - Delineate employees' rights and responsibilities. - Index to 100 different policies at Social Media Today Intel's Three Pillars of SM Policies. Disclose Protect Use Common Sense 1. 2. 3. Copyright 2018 Pearson Education Ltd. Intel's Rules of Social Media Engagement 017 Disclose Be transparent-use your real name and employer Be truthful point out if you have a vested interest Be yourself-stick to your expertise and write what you know Protect Don't tell secrets Don't slam the competition Don't mine Search Facebook for a page related to your hometown (or your residence city). Using the knowledge of chapter 8 and your personal social media experience, evaluate this page and list several positive and negative features. Make suggestions on ways it could be improved. Repeat the previous question for another social media provider. Based on your answers for the previous questions, develop a set of 7 to 10 guidelines for local businesses to consider when developing their social media presence. Social Media Information System (SMIS) 08-1 What is a social media information system (SMS) Social media (SM) - IT for sharing content among networks of users. -Enables communities of practice. People related by a common interest. Social media information system (SMIS) - Sharing content among networks of users. Copyright 2018 Pearson Education Ltd. Pearson Convergence of Many Disciplines 05-1 What is a social media information system (SMS?? Paychology Organization Theory Sociology Marketing Computer Science MIS Number of Social Media Active Users Social Media Active Union 1000 Code S. Figure 5.2 Number of Social Media Aceh Copyright 2018 Pearson Education Ltd. Three SMIS Roles CH VV | 1H THU THU HNH PHI | MIU Social Media Providers -Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest platforms. -Attracting, targeting demographic groups. Users - Individuals and organizations. Communities - Mutual interests that transcend familial, geographic, and organizational boundaries. Copyright 2018 Pearson Education Ltd. SM User Communities 0.1 Wide STT Volo Five Components of SMIS 01 Wiele foon Component Role Description Social media providers Elastic, cloud-based servers Hardware Users and communities Any user computing device Social media providers Application, NoSQL or other DBMS, Analytics Software Users and communities Browser, IOS, Android, Windows 10, and other applications Social media providers Content and connection data storage for rapid retrieval Data Users and communities User-generated content connection data Social media providers Run and maintain application (beyond the scope of this Procedures text) Users and communities Create and manage content, Informal copy each other Social media providers Staff to run and maintain application beyond the scope of People this text Users and communities Key users, adaptive, can be irrational Figure 54 Five Componenta ar SMS Copyright 2018 Pearson touton Ltd PIN SMIS Is Not Free 01 Wie w warmation Costs to develop, implement, manage social networking procedures. Direct labor costs. 96% of companies use social media to recruit employees. - 76% of recruiters say they view details about volunteer work on social media sites positively -SM posts with spelling mistakes or poor grammar were viewed negatively by 72% of respondents Copyright 2018 Pearson Education Ltd SMIS and Organizational Strategy OCH SMS Strategy determines value chains, - Value chains determine business processes. - Processes determine SMIS requirements. How do value chains determine dynamic processes? Using Social Networks to Increase the Strength of Relationships ca w dopol Strength of a relationship Likelihood other entity will do something that benefits your organization. Positive reviews, post pictures using organization's products or services, tweet about upcoming product releases, and so on. Strengthen relationships by asking someone to do you a favor Frequent interactions strengthen relationships. P Copyright 2018 Pearson Education the Using Social Networks to Connect to Those with More Resources Social Capital = Number of Relationships x Relationship Strength x Entity Resources. Huge network of people with few resources less valuable than a smaller network of people with substantial resources. Resources must be relevant. Most organizations ignore value of entity assets. Copyright 2018 Pearson Education Ltd. Enhanced Golf Fan Advances in technology have changed the way we consume entertainment. In 1998 54% of people would rather attend a game than watch it at home; in 2011 that number had Social Media Plan Development Hooponintent Defne You Goah 2. Identity Success Metrics 2. Identity Target Audience 4. Define Your Value 5. Make Personal Connections Gather and Analyse Date Figure 8 Social Media Plan Cevelopment Copyright 2018 Pearson Education Ltd. Common SM Strategic Goals Example Os du SMS Goal Description Extent that users recognize a Brand awareness brand Conversion rates Measures the frequency that someone takes a desired action Organization's brand mentioned in a tweet Likes the organization's Facebook page Traffic from Google+ post mentioning the organization's site Web site traffic Quantity, frequency, duration, and depth of visits to a Web site User engagement Extent to which users interact with User regularly comments on a site, application, or other media organization's Linkedin posts Figure 8-10 Common SM Strategic Goals Copyright 2018 Pearson Education Ltd. Success Metrics 055 SMS Success metrics are measurements to track performance toward goals. Also called key performance indicators (KPI). Enterprise Social Networks (ESN) 05 Wotal was (ES) ESN Software platform uses SM to facilitate cooperative work of people within an organization - Improve communication, collaboration, knowledge sharing, problem solving and decision making. noul working order and Enterprise 2.0 - Use of emergent social software platforms within companies, or between companies, partners, or customers. Copyright 2018 Pearson Education Ltd. Enterprise 2.0: McAffee's SLATES Model Os What WEBM Enterprise 2.0 Component Remarks Search People have more success searching than they do in finding from structured content Links Links to enterprise resources (like on the Web). Authoring Create enterprise content via blogs, wikis, discussion groups, presentations, etc. Tags Flexible tagging (like Delicious) results in folksonomies of enterprise content Extensions Using usage patterns to offer enterprise content via tag processing (like the style of Pandora) Signals Pushing enterprise content to users based on subscriptions and alerts Figure 8-12 Melo SLATES Model Source Based on Andrew McAfee Enterprise 20 The Dawn of Emergent Colonien MIT Sous Management Review. Spring 2006. ossed preview.minduartienterede emergere colaboration Copyright 2018 Pearson Education Ltd Changing Communication 0 Wowor ESO Communication channels within corporations changed in equally dramatic ways. ESN Implementation Best Practices - What is not ESN Deployment Best Practices Strategy 1. Define how ESN supports the organization's sisting gons and objectives. 2 Define success metrics 3. Communicate the ESN strategy to alors 4. Convey an expectation of organizatoo-ide ESN adoption Sponsorship 5. Identify an executive sponsor to promote the ESN 6. Identify ESN champions within each organizational unit 7. Encourage champions to recruiters B. Identity groups that would benefit most from the ESN Support 9. Provide all users access to the ESN 10. Mandate processes to be used within the ESN 11. Provide incentives for ESN adoption and use 12. Provide employee training and ESN demonstrations Success 13. Measure ESN effectiveness via cosmetics 14. Evaluate how ESN supports the organization's strategy 15. Promote ESN SCCs stories 16. Continuously look for ways to use the ESN more effectively Figure 8-13 ESN plementation Best Practions Copyright 2018 Pearson Education Ltd. Social Media Policy Develop and publicize social media policy. - Delineate employees' rights and responsibilities. - Index to 100 different policies at Social Media Today Intel's Three Pillars of SM Policies. Disclose Protect Use Common Sense 1. 2. 3. Copyright 2018 Pearson Education Ltd. Intel's Rules of Social Media Engagement 017 Disclose Be transparent-use your real name and employer Be truthful point out if you have a vested interest Be yourself-stick to your expertise and write what you know Protect Don't tell secrets Don't slam the competition Don't mine