Chapter 9 Problem 16
Harley-Davidson Inc. produces motorcycles, motorcycle parts and related accessories and merchandise in the United States and internationally. It is headquartered in Milwaukee, Wisconsin. Use the following information on Harley-Davidson and five other similar companies to value Harley-Davidson as of December 31, 2004.
	Harley-Davidson Inc. 2004 ($ millions)
Net income	$889.77
Number of common shares, millions	294.31
Earnings before interest and tax	$1,506.16
Tax rate	35.0%
Book value of equity	$3,218.47
Book value interest-bearing debt	$1,295.44
Total Sales	$5,320.45
Total Assets	$5,483.29
	Harley-	Arctic		Polaris	Marine	Winnebago
	Davidson	Cat	Brunswick	Industries	Products	Industries
5-year growth rate in sales (%)	15.5	6.2	4.1	6.1	15.5	10.8
5-year growth rate in eps (%)	28.1	11.1	47.1	15.9	25.1	17.2
Interest coverage ratio (x)	60.9	*	8.9	85.1	*	*
Total liabilities to assets (%)	0.4	0.3	0.6	0.5	0.2	0.5
Total assets ($ millions)	5,483	286	4,346	793	110	395
			Indicators of Value
Price/earnings (x)		16.9	17.8	27.8	28.6	18.6
MV firm/EBIT(1-tax rate) (x)		17.3	19.4	24.3	29.0	17.6
MV equity/BV equity (x)		2.8	2.8	8.0	7.7	6.5
MV firm/BV firm (x)		2.8	2.3	7.7	7.7	6.5
Price/sales (x)		0.8	0.9	1.6	2.7	1.2
MV firm/sales (x)		0.8	1.1	1.7	2.7	1.2
Tasks to complete:
Step 1 - Compute Mean and Median Values for peer-organizations. (Exclude H/D from the computations.	done
Step 2 - Present and JUSTIFY your estimates using EACH of the following:.	done
a- Price/earnings
b- MV firm/EBIT(1 - tax rate)
c - MV equity/BV equity
d - MV firm/BV firm
e - Price/sales (x)
f - MV firm/sales (x)
Step 3 - Present your "estimated indicators of value" in a matrix format.
Step 4 - Present the implied value of HOG common stock per share for each indicator of value in matrix format.
Step 5 - Add a Text Box and present an evaluation of your best analysis for a "fair price" for HD Shares.