Question
Chapter https://dhkttc-my.sharepoint.com/:b:/g/personal/tuanpd18_uef_edu_vn/EQRdiIC2B2tGspEQbnONON4BymnzEpjjjCXUtmVSbRcoJA?e=yRzdVx My question : 1- Why is it important for direct marketers to understand.Consumer motivations when creating an offer? What can drive these motivations?
Chapter
https://dhkttc-my.sharepoint.com/:b:/g/personal/tuanpd18_uef_edu_vn/EQRdiIC2B2tGspEQbnONON4BymnzEpjjjCXUtmVSbRcoJA?e=yRzdVx
My question :
1- Why is it important for direct marketers to understand.Consumer motivations when creating an offer? What can drive these motivations?
2- What is an offer? What are the elements of an effective offer?
3-What are the main differences between continuity selling, cross-selling, and up-selling?
4- What are the basic components to include in the planning of an offer?
5- Describe the four-step process to planning an offer. Is the order of this process important? Why or why not?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
