Charles works as a marketer at Hewlett$-$Packard. He has just spent the last few weeks collecting information about environmental forces that will influence computer industry. The time has come to try and make sense of this data and gather insights which he hopes will improve the company's marketing strategy in relation to competitors. Which type of activity is Charles working on$?$

a$.$ technology assessment

b$.$ environmental scanning

c$.$ SWOT analysis

d$.$ environmental analysis

e$.$ competitive scanning