Question
Charleston Carriage Company offers guided horse-drawn carriage rides through historic Charleston, South Carolina. The carriage business is highly regulated by the city. The fare for
Charleston Carriage Company offers guided horse-drawn carriage rides through historic Charleston, South Carolina. The carriage business is highly regulated by the city. The fare for all passengers is $18.00. Charleston Carriage has the following monthly operating costs:
Fee Paid to city of Charleston | 17% of ticket revenue |
Cost of souvenir set of postcards given to each passenger | $0.50 per set |
Monthly cost of leasing and boarding the horses | $49,000 |
Carriage Drivers (tour guides) are paid on a per-passenger basis | $2.90 per passenger |
Monthly payroll costs of non-tour guide employees | $8,500 |
Marketing, web-site, telephone, and other monthly fixed costs | $8,000 |
In addition to these costs, Charleston Carriage pays a brokerage fee of $1.10 per ticket sold by brokers. On average, 65% of tickets are issued through these brokers; 40% are sold directly by Charleston Carriage. Charleston Carriage has a question about its monthly revenues, costs, and profits in 2017.
Part A)
1. Charleston Carriage has an opportunity to negotiate with the company that leases the horses and boards them. If Charleston Carriage expects to sell 7,054 tickets per month in 2017, what's the most it could pay to lease and board the horses if it wants to break even each month (ignoring taxes)?
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