Check out your business' presence on social media using: google, social-searcher and buzzsumo:

 

Choosen Brand : Apple

 

1. Is your brand being discussed? What are people saying? Who is saying it, where? What is the sentiment? What questions do people have? What opportunities are being revealed?

 

2. On which social channels or websites are there active discussions and communities of interest relevant to your customer interests?

 

3. Who are the influencers participating in key topic discussions and in what channels?

 

4. Are your competitors companies, products, services being discussed, and where?

 

5. Are your competitors active participants in the social web with content? What type of content?

 

6. How can they improve in terms of optimizing for current SEO trends and Content Marketing Trends? (such as creating specific types of content).