Check the Australian political climate, are there any recent laws that can affect the demand for or supply of your product? e.g. Recent pressures on the relations between China and Australia could create new trade barriers. This may impact the price of products imported from China.Are there any trends in the physical environment that can affect your business? e.g. Burning fossil fuels increases global warming and climate change which means the market is searching for products that consume less fossil fuel and natural resources and have less impact on the environment.