= Chegg Study Textbook Solutions Expert Q&A Practic Home / Study / Business / Operations Management / Operations Management Questions And Ans Question: From The Case Study "Dog-Walking Star From The Case Study "Dog-Walking Startup Wag Raised $300 Million To Unleash Growth. Then Things Got Messy Question 1: (10 Marks) -- Define The Concept Of Service-Dominant

 

Chegg Study Textbook Solutions Expert Q&A Practic home / study / business/operations management/operations management questions and ans Question: From the case study "Dog-walking star from the case study "Dog-walking startup Wag raised $300 million to unleash growth. Then things got messy MARI Question 1: (10 Marks) a- Define the concept of service-dominant logic. (2 Marks). b. Mention six distinctive characteristics of service and then using the given case study company explain each distinctive characteristic of service of the compang (3 Marks). c-In general, there are three basic options to be taken by the operations manager to face the variable demand and time perishable capacity to provide the service, state those basic options. (2 Marks). d- In the light of the operations manager three basic options to provide the service (in part c above) explain how Wag in the given case study applied those options in its service operations management. (3 Marks). Question 2: (7 Marks) a- Referring to the given case study, explain how the company understood the competitive environment of services by explaining the competitive services strategies adopted by the company. (3 Marks). b- Based on the services market environment highlighted in the case study, does the company developed the right competitive services strategies in the market? Reflect the company strategies on each element of the strategic service vision by drawing a table showing the elements of the company strategic service vision. (4 Marks). Question 3: (9 Marks) a- State the nine criterias to win customers in marketplace. (2 Marks). b- Referring to the 'case study company, analyse and explain how the company competitive strategies been affected by each of the nine criterias. (4 Marks). c- Based on the given case study, do you think the company competitive strategies been well focused on wining customers? Explain. (3 Marks) Question 4: (7 Marks) a- Draw the NSD process cycle for the case study company from the start of the company till the launch of its services and explain details of each stage of the process. (4 Marks) b- Use the NSD process cycle which you drawn to explain the company strategic positioning through the process structure. (3 Marks).