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Chick - fil - A is Dominating the U . S . Fast Food Market, located in the Case Study section of your textbook, and
"ChickfilA is Dominating the US Fast Food Market," located in the Case Study section of your textbook, and answer the following questions at the end of the case study.
Provide examples of needs, wants, and demands of ChickfilA guests, differentiating these three concepts.
Describe ChickfilA in terms of the value it provides guests. How does ChickfilA engage guests?
Evaluate ChickfilAs performance relative to guest expectations.
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