Question
China's biggest brands try to raise their profile at the following web link http://www.businessweek.com/articles/2012-07-26/chinas-biggest-brands-try-to-raise-their-profile 1. What are the likely motivations behind Chinese brands' push to
China's biggest brands try to raise their profile" at the following web link http://www.businessweek.com/articles/2012-07-26/chinas-biggest-brands-try-to-raise-their-profile
1. What are the likely motivations behind Chinese brands' push to increase their U.S operations and sales?
2. Will Americans take to these Chinese brands? why or why not?
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1 Chinese Brands are trying their best to increase their presence in the United States because Chine...
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
