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Chinese Design vs . Swedish Design You've chosen to pursue a new line of balcony furniture. Now it's time to choose who will design the

Chinese Design vs

.

Swedish Design

You've chosen to pursue a new line of balcony furniture. Now it's time to choose who will design the line. How would IKEA be serve the Chinese market?

Hire Chinese designers to create products with the local population's preferences in mind

Put existing Swedish designers on the task of tailoring IKEA's original product to suit Chinese customers

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