Chocolate Wars - Krafts acquisition of Cadbury You are an independent business analyst, and you have been approached by representatives of Kraft Foods Group, Inc., a U.S. food manufacturing conglomerate. With the benefit of hindsight, they have asked you to look back at Krafts acquisition of Cadbury, a British confectionary producer, and provide an analysis of the takeover process. Krafts executives are mostly interested in assessing whether the hostile takeover of Cadbury was successful, the extent of the damage done to the companys culture due to the forced nature of the acquisition, and whether it could have been done differently. They are also very concerned about whether the bad public image of Krafts brand which this deal has created in the U.S. will have a lasting, damaging effect on the conglomerates operations. Address the following issues in your report: 1.) Evaluate the execution of the hostile takeover and suggest what other strategy could have been employed in this situation. 2.) Analyse the success of the integration of Cadbury into Krafts business operations. Critically appraise whether the hostility of the takeover negatively influenced the process and how the negative perception of the deal influenced Krafts operations in the UK.