ChocoTruk Inc., a restaurant that specializes in desserts, introduces a square-shaped ice cream cone made of soft marshmallow instead of the usual crunchy biscuit. However, ChocoTruk's customers do not warm up to it as it does not fit their idea of a traditional cone. Which of the following is most likely responsible for this customer reaction? Group of answer choices Contrast Extinction Accommodation Anthropomorphism Assimilation