Choose a company and come up with a managerial decision that the company need to make that would benefit from research.

Example of a managerial decision: Should Apple add expandable storage to future releases of the iPhone to decrease consumer complaints? (since the storage cannot be changed once purchased)

APPLE EXAM PLE Managerial Problem: Apple has an opportunity to address rising consumer complaints, which is an important metric for the company, but adding the requested feature would represent a signicant shift in their brand and marketing strategy. Managerial Decision: Should Apple add expandable storage to future releases of the iPhone, and if so, what marketing mix changes will create an ideal balance between consumer value and nancial goals