Choose a company that provides services to end users.

This can be from the automotive industry (the service side), personal care, theatre, education, travel industry, and the like. Consider the various services that the business or company offers to consumers and create a services continuum.

Step 2

Choose a company that provides services to other businesses.

Examples include consulting firms, banks (from the B2B perspective), printing or document services, law firms (again form the B2B perspective).

Consider the various services that the business or company offers to businesses and create a services continuum.

Step 3

Compare and contrast your two continuums.Identify areas that they have in common and areas that they are different. Include an explanation of what services continuum means? In your own words