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Choose a company that you would like to use to describe innovation as a strategic process. make sure to indicate which company you are using.
- Choose a company that you would like to use to describe innovation as a strategic process. make sure to indicate which company you are using.
- If you are using a specific product or service to address the role of innovation as a strategic process, include the name of the product or service.
- Provide a discussion about the following items relating to your selected business:
- Comment on innovation as a strategic process for the business of your choice.
In our module,we reviewed the Seven Dimensions of Innovation.Choose two(2)of these and comment oneach dimension selectedas it applies to your chosen business.The seven dimensions of strategic innovation are as follows (Palmer & Kaplan, adapted from source).
- Strategic alignment of stakeholder efforts toward achieving new, innovative outcomes.
- Industry foresight that requires an analysis of change, influencers of change, trends, emerging technologies, and dynamics of competition.
- Consumer and customer insight that develops a deep analysis and understanding of needs and wants of consumers and customers, both explicitly expressed and unexpressed.
- Core technologies and competencies of the organization that can deliver customer value including intellectual property, proprietary technologies, strategic relationships, and brand equity.
- Organizational readiness defined as the ability to identify and respond to ideas, strategies, and demands associated with the internal and external organizational environments.
- Disciplined implementation that includes processes for identifying, developing, and executing new ideas, both incremental changes and radical changes, through the organization and market.
- A managed innovation process that matches organizational capabilities and practices to exploration of new ways to deliver customer value.
- Comment on how your business has(or could have)utilized incremental innovation.
- Comment on how your business has(orcould have)utilized radical innovation.'
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