choose a company with a loyalty program 

the report about five pages should have:

1. Analyze the value created by the company for its customers

2. What is implemented by the company to build relationships in the early stage ?

3. What is implemented by the company to maintain relationships?

a) does the company encourage its customers to engage ?

b) Explain the loyalty program with the help of the LP design éléments

4. Build a typical customer journey (list all touchpoints and strategic actions)

5. Is the company truly omnichannel ?

Make recommendations to improve their loyalty program?

how to improve their CRM and omnichannel strategies?