Choose a friend or family member that you know well. You should know their family background, how they tend to think and make decisions, and how they shop. You must have been on a number of shopping trips with this person. With this knowledge in mind, describe behaviors that demonstrate two out of the 3 major factors influencing consumer behavior (pages 113-123 in your textbook). Each behavior described must represent the influence of a different factor. For example, my dad is very affected by his attitudes about certain products and crowding in his shopping behavior. Attitudes are a psychological influence, while crowding is a situational influence, thus representing 2 out of the 3 major factor categories (i.e. psychological, social, and situational). For each influence give at least 2 different, concrete examples that demonstrate how your chosen person behaves under the influence. Thus, if I was writing about my dad, I would explain how my dad's consumer behavior is affected by his attitude towards products giving two different examples of how this is manifested and then explain why I think he behaves this way. Then I would do the same procedure but explain how my dad's consumer behavior is affected by crowding and give two different, concrete examples. This means that your complete assignment should have 4 different, concrete examples in total. Before you submit the assignment, check to make sure you have 4 different examples of your subject's behavior, two for each influence. If you only have 2 examples in your assignment, you do not have enough examples of your subject's behavior. Be sure to explain why you think your chosen person behaves the way s/he does. The point of this assignment is to clearly describe how these principles affect your subject's behavior and give multiple examples that demonstrate the concepts.

I suggest organizing the assignment this way.

Paragraph 1 - Tell me the person that you have chosen. You don't need to give me their name if you don't want to, but tell me generally who they are and what relationship they are to you that makes you able to describe their consumer behavior.

Paragraph 2 - Tell me the specific influence you are going to discuss and what category it is in (e.g., attitude which is psychological influence). Then describe two examples of your chosen person that demonstrate the influence. Finally, try to explain why you think this person behaves this way.

Paragraph 3 - Repeat the process in outlined for paragraph 2 but for an influence in another category.

Paragraph 4 - Brief summary

Please correct my writing for grammar?

Consumer behavior is a systematic process in which a person interacts with his or her environment to make decisions about products and services. Buyer behavior includes all the psychological, social, and physical behavior of potential consumers, and when they become aware of the existence of services or products, they evaluate and consume their purchases and inform others about these products and services. Consumer behavior is influenced by individual characteristics and the decision-making process that consist of three main factors: situational, social, and psychological factors. For this assignment, I decided to choose my husband because he enjoys shopping and loves to spend his free time in the mall. We are living together for more than 22 years and we have traveled a lot, but as a woman, I have never had any concern about shopping because my husband was ready to go shopping with me and even more eager than me.

My husband is very affected by learning from ads or friends and family. He learns almost everything he does and what he thinks. In short, purchasing decisions are significantly influenced by his friends and learning from ads. For example, we have a carpentry tool the size of a wardrobe because he decided to buy one after talking to his friends or family. Also, he always follows the ads and searches for their reviews by other buyers on the internet to be sure about what he wants to buy, so learning affects both attitude and perceptions. In this case, learning is a psychological influence, while his friends or family are social influences.

Attitude is a state of mind or feeling. Attitude refers to a person's feelings and inclinations toward a form or idea. The tendency to product is an experience that interacts with perception, thinking, feeling and reasoning. For example, when my husband becomes loyal to a brand, it is difficult to change his attitudes and beliefs towards that particular brand. He chooses a specific store for his shopping like Costco. He loves Costco and believes that he can find there everything that he needs and loves its environment because he feels that he can buy anything he wants in big size. He tries to buy the Kirkland brand for most of the things that we use. In these cases, attitude is a Psychological influence, while the shopping situation is a Situational influence.

As mentioned above, consumers’ behavior is influential in their decision to buy products. The choice of people also influences the decision of others, because they are in social interactions with each other. People acquire their beliefs through practice and learning. These beliefs, in turn, affect their buying behavior. In general, we are all consumers, because we receive and consume food, clothing, housing, education, services, ideas and etc. based on a specific order. Decisions made about consumption, demand for raw materials, transportation, technical services, the deployment and allocation of resources lead to the success of some industries, and the failure of others. Therefore, consumer behavior is an important factor in the recession or boom of business activities.