Question
.Choose a major event with which you are familiar, for example the Super Bowl, the World Cup of Soccer, the Olympics. Describe briefly the event
.Choose a major event with which you are familiar, for example the Super Bowl, the World Cup of Soccer, the Olympics. Describe briefly the event and discuss the concepts of reach, frequency, and impact as they relate to advertising for this event
(NOTE : I am looking for you to demonstrate understanding of the three concepts and the thought process related to these strategies when a company prepares an advertising strategy for this event.)
2.Edelman is the largest PR firm in the world. They have a main website and a Canadian website. Examine the Canadian website. Who are Edelman's clients? What services does Edelman provide for these clients?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
