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Choose a marketplace of interest.All marketplaces are undergoing change in one form or another.It's simply a matter of looking for change. Identify what changes you
Choose a marketplace of interest.All marketplaces are undergoing change in one form or another.It's simply a matter of looking for change.
Identify what changes you believe are occurring.
What is causing the changes?
Are the changes moving the market into unexpected directions?
What makes them unexpected?
How will the changes affect marketing in this market?
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