Choose a media outlet such as the Washington Post or CNN and visit its website to determine its parent company. Often this will be in the "Corporate" or "About Us" sections. Then visit Vox's resource "Here's who owns everything in Big Media today" at https://www.vox.com/2018/1/23/16905844/media-landscape-verizon-amazon-comcast-disney-fox-relationships-chart.

1. Into which of the three basic media business models does this media outlet fall?

2. How does this media outlet employ each of the two ways that media receives revenue? Does it exclusively use one way or does it use a blend of the two?

3. How large is the parent company of this media outlet? Does it own any other outlets?

4. How might the parent company be using vertical integration to its advantage?

5. Were there any surprises to what you found? Were there any corporate connections that you did not expect to see? Explain.