Choose a Media Platform / Vehicle and analyze how the different materials are presented and framed.

Once the sample is drawn, all materials are up to close analysis.

First, materials are classified by type- news, opinion, music, social media post, whatever other type of media.

In addition to analyzing the type of material, it is important to take note of where each content ran. For example: in a newspaper or magazine? Observe if a story ran on the front page, the national, international, business, or metro section, or if it was published in the lifestyles, arts, sports, or a special section.

It is also important to analyze when materials are published. Coverage of certain issues or even a trend about that topic is tied to the calendar.

Finally, determine how the materials are being framed. Frames reflect a specific viewpoint or mindset. Analyzing how a media production is framed involves looking at its content and seeing how different social stakeholders connect its topic to the stories that already exist within peoples minds. How's that connected to "common sense." By identifying frames, one can determine some of the underlying messages that the media are inadvertently sending.