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Choose a product of your choice and critique the promotional strategy. What message is the sponsor trying to convey? How would you do it differently?
- Choose a product of your choice and critique the promotional strategy.
- What message is the sponsor trying to convey?
- How would you do it differently?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
