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Choose a product that you would like to introduce in the market. A profile of your target market and to discuss the reasons for choosing
- Choose a product that you would like to introduce in the market. A profile of your target market and to discuss the reasons for choosing this market.
- Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
